The oldest toy store in the United States, the flagship FAO Schwarz is most famous for its giant keyboard, on which Tom Hanks played "Chopsticks" with his feet in the film "Big." German immigrant Frederick Schwarz opened the first toy shop in 1870, where he sold quality toys that were crafted in Europe and brought to the states. While the BIG Piano Dancemat is this store's most iconic toy, you'll also find giant stuffed animals, high-end dolls, and games. This shop is a must-see destination for toy-loving tourists and a magical wonderland for kids. Use our New York City trip builder site to arrange your visit to FAO Schwarz and other attractions in New York City.
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FAO Schwarz reviews
I would not trust this company with my business again. Vistiing this store in early May and they had demonstrations and huge stack of drones for sale. I bought one and paid good amount for delivery.... more
I would not trust this company with my business again. Vistiing this store in early May and they had demonstrations and huge stack of drones for sale. I bought one and paid good amount for delivery.... more »
Nostalgia drove me to visit the store now that it's reopened in Rockefeller Plaza but sadly it's not the same store as before. It's big and if you never been impressive but if you remember the other..... more
Nostalgia drove me to visit the store now that it's reopened in Rockefeller Plaza but sadly it's not the same store as before. It's big and if you never been impressive but if you remember the other..... more »
There were two gentleman that really made my son's experience amazing and unfortunately I wasn't able to catch their names. One gentleman was probably in his 20s, African American, standing near a check out I believe doing a toy demonstration of a boomerang, he let me son try it out and wished him a happy birthday as well as was so sweet to my daughter. Such a great worker with amazing customer service. The next gentleman I actually have a photo of because he was so kind enough to take a photo with my son, as well as also wish him a happy birthday and even help us out with some directions! Another fantastic employee with amazing customer service! These guys definitely deserve some props!
Our 3 year old was just overcome. She picked up a toy upstairs and a worker approached us...we were all set to hear that she needed to leave the toy there...but no! She said don't worry, let her carry it around, and maybe she gets it or maybe chooses something else, no worries. How amazing! Thank you for your graciousness, the tattoo the painted on her hand, the run on the "Tom Hanks" piano, and an overall uplifting experience.
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